Free early-access launch: LAUNCH_MODE policy, CRO, pipeline hardening, AI-SEO, ops

- launch.ts policy: LAUNCH_MODE=free_early_access default; effective access =
  published && (free || early); intended tier (access) never rewritten
- Billing off server-side: /api/subscribe 503 honest copy; subscribe CTAs
  render disabled 'قريباً' from first paint; /subscription early-access panel
  + /api/notify (LaunchNotifications) with honest 503 when mail transport off
- Signup trust: verification email at signup (Users afterChange), no
  confirm-password, 429 message fidelity, typo suggestion, live password hint
- Agent pipeline: pickFields strips access/readingMinutes, sourceId dedup,
  secret-scan 422 (pattern names only), string-content rejected (was silently
  replaced), publish stays explicit opt-in
- lexical.ts: root unwrap fix — lexicalToText/countLexicalWords returned 0
  for real serialized trees (secret scan + readingMinutes were inert)
- llms-full.txt: fetchIndexDocs(true) — bodies were never selected
- Content honesty: contentType/authorName/sourceId fields + migration,
  readingMinutes computed at write (160 wpm) + backfill script, byline,
  'حُدّث' freshness
- SEO/AI-SEO: metadata rewrite (published-only, og:image 1200x630), Article +
  BreadcrumbList + FAQPage + Organization JSON-LD, isAccessibleForFree honest,
  table renderer, robots AI-crawler policy (10 named bots), llms.txt +
  llms-full.txt, /topics/* hubs + sitemap, noindex auth pages, www 301
- Ops: backup-db.sh (restore rehearsed on VPS), docs copies (launch
  readiness + marketing audit + owner-inputs for L-03), GLOSSARY.md entries

Verified: tsc --noEmit 0, npm run build 0, local smoke (ghost VIP read,
subscribe/notify/agent APIs, signup token, 429 on 6th, llms/topics/sitemap,
og:image/JSON-LD)

web/src/app/(frontend)/page.tsx

@@ -6,6 +6,7 @@ import { getPayload } from 'payload'
 import configPromise from '@payload-config'
 import { TOPICS, topicsFor, INTEREST_MAP } from '@/lib/topics'
 import { formatNumber, guidesLabel, minutesLabel, MEMBERSHIP_PRICE } from '@/lib/format'
+import { freeEarlyAccess } from '@/lib/launch'
 
 export const dynamic = 'force-dynamic'
 
@@ -46,6 +47,19 @@ export default async function HomePage() {
 
   return (
     <div id="site" className="site-page v2 v2-home">
+      {/* Organization structured data (home page only; WebSite LD lives in layout). */}
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify({
+            '@context': 'https://schema.org',
+            '@type': 'Organization',
+            name: 'أنور بآي',
+            url: process.env.NEXT_PUBLIC_SITE_URL ?? 'https://anwarpi.ai',
+            logo: `${process.env.NEXT_PUBLIC_SITE_URL ?? 'https://anwarpi.ai'}/brand/icon-256.png`,
+          }),
+        }}
+      />
       <Topnav viewer={viewer} />
       <main id="content">
         <section className="home-hero">
@@ -91,7 +105,7 @@ export default async function HomePage() {
             <ol className="paths" role="list">
               {TOPICS.map(topic => (
                 <li key={topic.key}>
-                  <Link href={`/articles?topic=${topic.key}`} className="path">
+                  <Link href={`/topics/${topic.key}`} className="path">
                     <span className="path-name">{topic.label}</span>
                     <span className="path-hint">{topic.hint}</span>
                     <span className="path-count">{guidesLabel(counts[topic.key])}</span>
@@ -136,7 +150,14 @@ export default async function HomePage() {
               <p>الأدلة المجانية كاملة دائماً. العضوية تضيف الأدلة المعمّقة، القوالب الجاهزة للتنزيل، والنقاش مع الفريق.</p>
             </div>
             <div className="membership-offer">
-              <p className="price"><bdi dir="ltr">{MEMBERSHIP_PRICE}</bdi> <span>شهرياً، وتلغي متى شئت</span></p>
+              {freeEarlyAccess() ? (
+                <>
+                  <p className="price price-early">وصول مبكر مجاني</p>
+                  <p className="early-line">يمكنك قراءة المحتوى المنشور خلال الوصول المبكر دون بطاقة دفع.</p>
+                </>
+              ) : (
+                <p className="price"><bdi dir="ltr">{MEMBERSHIP_PRICE}</bdi> <span>شهرياً، وتلغي متى شئت</span></p>
+              )}
               <ul role="list">
                 <li>{guidesLabel(docs.length - freeCount)} للأعضاء، وتُضاف أدلة جديدة باستمرار</li>
                 <li>قوالب وقوائم فحص قابلة للتنزيل</li>